At Edge, we solve marketing problems, create business opportunities and build on strategic success. Our clients appreciate our strategic thinking and commitment in communications, branding, marketing strategy and business development.
Our objective is to increase marketing effectiveness and achieve business growth of the clients we work with. This can be achieved with product or corporate branding and brand repositioning, increasing market penetration and target market development, sales effectiveness, public relations, conventional & non-conventional forms of advertising, online marketing and website development.
Edge’s role as business development experts provides graphic design services and a wide range of communications, branding and marketing strategy services to our dynamic mix of clients in the professional services, agriculture, wholesale and retail sectors. We align ourselves with industry peers, working together in creating solutions.
Contact us to start climbing your wall of success.
Edge Methodology
Categorize
Collect initial research, both client specific and industry wide.
Organize
Prioritize objectives, summarize anticipated solutions and assign to a timeline based on initial outline and project requirements.
Research and Collect Input From Internal Stakeholders
Depending on the scope of required information, this may be collected through one-on-one face-to-face meetings, group sessions (department heads, key department players), surveys (paper or online), phone interviews using conference calls and/or Skype.
Initial Reporting
Based on collected data, a summarized platform report is compiled to review and ensure the correct direction has been taken.
Feedback
Key players’ notes are identified, addressed, compiled and directly influence the project direction and scope.
Roadtesting
With updated information in hand, depending on the project, a series of tests are created and initiated testing the value of the project solutions.
Finalize
Revisions are made and the project strategy is completed.
Initiate
Project strategy, based on required order of project initiatives, commences.
Tracking and Resolution
Initiatives are tracked: successes are documented and obstacles are resolved.
Ongoing Management
Depending on project requirements, a continued review and quality assurance program may be put into place.